This is cool :-)

I have a (free) Borders account. (I'm a big fan of free ;-).) Every week, they send me an email with this week's specials, along with whatever coupons they're offering.

If I'm interested in a coupon, I print it. And then I try not to lose it before I get to the store. If I'm not interested, I just delete the email.

But Borders has now implemented mobile alerts. Every week, they send a coupon in text message format to my mobile phone. If I'm interested, I keep it, and then I only have to take my phone to the store (and because I usually have my phone with me anyway, it's no big deal). When I go to check out, I display the text message on my phone and show the cashier. I get my discount and I don't have to print (and track) my coupon.

This is better than twittering discount codes!